The aim is to arrive at a framework agreement with one (1) Tenderer for the next 24 months by means of a tender, with an extension option of four times 12 months (48 months), in total including the initial fixed term up to 72 months. The agreement to be concluded has an effective date of 1-3-2023.

A partner is being sought who can support the development and implementation of the online strategy at strategic, tactical and executive level. Where proactive advice is given in the field of online advertising, marketing and communication towards all target groups. It is a collaboration in the field of online marketing and communication within all channels with the aim of achieving the overarching marketing objectives.

A partner is being sought who can support the development and implementation of the online strategy at strategic, tactical and executive level. Where proactive advice is given in the field of online advertising, marketing and communication towards all target groups. It is a collaboration in the field of online marketing and communication within all channels with the aim of achieving the overarching marketing objectives. The assignment to be provided consists of advice with regard to online advertising, marketing and communication campaigns to be carried out, purchasing and partial implementation of the online advertising, marketing and communication campaigns and feedback of results in the form of reports and advice. In 2020 and 2021, the size of the contract was on average approximately € 150,000 excluding VAT annually, this is also expected in 2022 and 2023.

The requested work to be carried out by the Contractor consists of:

 Campaign management for SEA, Display, YouTube and Social

- Set up advertising accounts

- Drawing up campaign plans with KPIs and objectives

- Set up campaigns for all channels according to the plans

- Monitoring and adjusting campaigns

- Reporting campaigns

- Proactively come up with optimizations and new possibilities

- Devise solutions to achieve the objectives within the budget

- Giving advice on budgeting

- Monitoring (campaign) budget

- Purchasing and invoicing media budgets and negotiating media budgets at media operators.

 SEO

 Optimization testing (including A/B Testing)

 Set up measurements (google analytics)

 Tagging en doormeten van campaigns (Google Tagmanager, analytics, campaign dashboards)

 Invoicing of the media space to be purchased.

 Coordination of campaigns with your own in-house campaign manager

 Strategy, innovation, training and advice

 Provide reporting on a strategic, tactical and operational level with regard to the broad recruitment strategy and 'loose' campaigning.

 Advice and thinking along in annual plans and longer-term plans.

 Advice on landing pages or important necessary content for the campaigns on the website.

 Advice on content creation (in image and text, such as ad copy) for individual campaigns and broad recruitment strategy.

 Being able to think along in customer journey, lead nurturing and marketing automation.

 Be able to carry out in-house translations for all online communications. Languages: English, German.