This call for tenders from the Conseil Interprofessionnel du Vin de Bordeaux aims to identify a marketing service provider in the United Kingdom for the period 2024-2026, from the date of award of each lot.
Point of sale promotionsCreate and deploy its point-of-sale activities on the market. Organize 2 highlights, one for each of its main distribution channels: large multiples and wine merchants.
Events and training (consumers and commerce)Organize Bordeaux Wines events, CIVB's main business relations and presence with consumers in the United Kingdom.
Press relationsMaintain media interest in Bordeaux by informing them regularly. Inform the media about the actions of the CIVB in the United Kingdom. Deepen topics with very detailed information on a priority topic for Bordeaux wines. Bring journalists to Bordeaux. Respond to all questions and "incoming requests" from the media.