In order to facilitate and accelerate the emergence and upscaling of the Grand Est's tourism offer, l'art GE wishes to deploy a catalogue of tailor-made support and professionalization services: Explore Grand Est Académie.

The purpose of this contract is to set up training and workshops for inter-sector professionalization.

Framework agreement with purchase orders without minimum and with a maximum of 160,000 euros HT for the first period of the contract (18 months)

Training

Objective of the action: Implement and optimize its recruitment strategy in 2023

Number of sessions: without minimum and with a maximum of 3

Workshop

Objective of the action: Develop a chatbot to serve your customer relationship

Number of sessions: without minimum and with a maximum of 1

Training

Objective of the action: Design and distribute impactful newsletters

Number of sessions: without minimum and with a maximum of 4

Training

Objective of the action: To learn to communicate better in writing and to increase the scope of his writings.

Number of sessions: without minimum and with a maximum of 3

Training

Objectives of the action: Make your product sheets efficient to increase your online sales

And understand the editorial charter of the Explore Grand Est platform to be able to market its offer efficiently on www.explore-grandest.com

Number of sessions: without minimum and with a maximum of 4

Training

Objective of the action: Optimize the structure of your e-commerce site through ux design

Number of sessions: without minimum and with a maximum of 3

Training

Objective of the action: to understand advertising on Meta (facebook and instagram networks) and Google and its services (youtube, perf max, in particular)

Number of sessions: without minimum and with a maximum of 3

Training

Objective of the action: Optimize the natural referencing of your site

Number of sessions: without minimum and with a maximum of 3

Workshop

Objective of the action: To be equipped to optimize its web analysis and cope with the changes planned for 2023

Number of sessions: without minimum and with a maximum of 1

Training

Objective of the action: Understand the evolution of Google Analytics and master the handling of Google Analytics 4

Number of sessions: without minimum and with a maximum of 3

Training

Objective of the action: To lay the foundations for an effective and efficient CRM with regard to its constraints and means

Number of sessions: without minimum and with a maximum of 3

Training

Objective of the action: To be equipped to manage beyond the competence of employees

Number of sessions: without minimum and with a maximum of 3

Training

Objective of the action: better manage its prospects, individualize its customer relationship and improve its marketing engagement by automating and optimizing certain tasks.

Number of sessions: without minimum and with a maximum of 4

Training

Objective of the action: Better manage your customer data to optimize all phases of your activity: offer design, marketing, commercial promotion, and finally adopt a customer-centric strategy

Number of sessions: without minimum and with a maximum of 3

Training

Objective of the action: to innovate or transform its practices through creative techniques

Three themes are envisaged:

Turn my offer into an experience

Transform my communication into tools of seduction

Turning my customer relationship into an experience

Number of sessions: without minimum and with a maximum of 3

Professionalization course composed of 2 modules

objective of the action: To implement and optimize its Tourism know-how offer

Module 1: The company visit, profit center for my structure

Number of sessions: without minimum and with a maximum of 1

Module 2: Designing a visit route

Number of sessions: without minimum and with a maximum of 3

Training

Objective of the action: Optimize one's skills as a guide and mediator of one's company's know-how

Number of sessions: without minimum and with a maximum of 3

Training

Objective of the action: Adapt your employer promise to the new expectations of today's employees

Number of sessions: without minimum and with a maximum of 4

Training

Objective of the action: Engage its structure in an optimized CSR / RSO approach

Number of sessions: without minimum and with a maximum of 3

Training

Objective of the action:D define and structure a communication strategy

Number of sessions: without minimum and with a maximum of 3

Workshop

Objective of the action: Understand the latest trends and main developments of the main social networks

Number of sessions: without minimum and with a maximum of 1

Workshop

Objective of the action: Discover Tiktok to determine whether it makes sense to start or not

Number of sessions: without minimum and with a maximum of 1

Training path consisting of two modules

Objectives of Module 1:

Optimize your professional Instagram account to gain visibility and notoriety, and develop the engagement of your community

Number of sessions: without minimum and with a maximum of 4

Objectives of Module 2:

Develop your economic activity via Instagram

Number of sessions: without minimum and with a maximum of 4

training Objective of the action: Design a social media strategy

Number of sessions: without minimum and with a maximum of 3