The objective of this invitation to tender is to provide the participating EU institutions and bodies with a framework contract for the provision of a range of services for the design, implementation, follow-up and evaluation of information and communication campaigns.

The participating European Union institutions and bodies wish to use specialised agencies in communication and public relations to carry out information and communication campaigns.

For the purposes of this call for tenders, an information and communication campaign is defined as a planned sequence of inter-related communication activities sharing a common narrative, targeting the same audience and having a specific timeline and dedicated budget. The objective is to deliver a defined and measurable outcome.

The ordering service could ask the contractor to provide the whole range of steps that make up a campaign: (design, implementation, follow-up, and evaluation) or only a selection thereof.

The subject matter of the campaign will cover the European Union policies, programmes and activities under the responsibility of the participating institutions and bodies, with particular emphasis on its political priorities. In what concerns the European Commission, communication will mainly focus on the strategic priorities announced in 2014.