The subject of the call for proposals is the conception of a strategic creative and media concept as well as the derivation and implementation of relevant marketing measures with the aim of increasing the sales figures of time tickets in the Munich S-Bahn network.

The subject of the call for proposals for LOT 1 is the conception of a strategic creative concept and the derivation and implementation of relevant marketing measures within the framework of price and offer communication for Munich S-Bahn with the aim of increasing the sales figures of time tickets: This includes consulting services and creating a creative concept and creation and implementation of a campaign related marketing action plan. Based on the creative strategy to be developed by the contractor, the contractor must create two cross-media campaigns across MVV a year.

The object of the call for proposals for LOS 2 is the conception of a strategic media concept with the aim of increasing the sales figures of timecards in the Munich S-Bahn network in the MVV network: This includes consulting and creation of a media strategy, media purchasing and processing as well as campaign-specific reporting (controlling and advertising effectiveness analyses). Based on the creative strategy to be developed by the contractor in LOS1, the contractor must create two MVV-wide cross-media campaigns annually in LOS2.