The Cliché-Free Initiative intends to conclude a contract with an external agency that has experience in socio-political issues.
We would like to make our Cliché-Free initiative even better known in some areas, raise awareness of the importance of the topic of Cliché-Free, expand our network and promote the diverse products and offers of the initiative or the service point in a targeted manner. On the one hand, the goals are to open up the new target groups "(off-topic) parents" and "(off-topic) young people" and, on the other hand, to increase the level of awareness of the initiative as a whole and to raise awareness of the influence of gender clichés on career choices. The tasks of the agency are to be the development and implementation of viable social media campaigns to reach parents and young people as well as the strategically justified expansion of the existing activities for the intermediary target group.
The development and implementation of the measures is carried out together with the social media team of the Initiative Klischeefrei.
All persons and institutions involved in the career choice process are considered to be intermediate target groups, starting with early education (pedagogical specialists, technical schools) through schools (teachers), career guidance, training (personnel managers, training staff, etc.) and universities (lecturers, student counselling) to associations, clubs, chambers and companies (as employers and partner organisations). Involvement of these groups in workshops and in presentations prior to publication is encouraged.
The performance period of the agreements is expected to begin at the beginning of December 2023 and end on 31.12.2024.
The campaigns/posts are mainly produced for the following platforms:
- YouTube
- Perspective: TIKTOK
Lot 1 - ParentsThe Cliché-Free Initiative intends to conclude a contract with an external agency that has experience in socio-political issues.
We would like to make our Cliché-Free initiative even better known in some areas, raise awareness of the importance of the topic of Cliché-Free, expand our network and promote the diverse products and offers of the initiative or the service point in a targeted manner. On the one hand, the goals are to open up the new target groups "(off-topic) parents" and "(off-topic) young people" and, on the other hand, to increase the level of awareness of the initiative as a whole and to raise awareness of the influence of gender clichés on career choices. The tasks of the agency are to be the development and implementation of viable social media campaigns to reach parents and young people as well as the strategically justified expansion of the existing activities for the intermediary target group.
The development and implementation of the measures is carried out together with the social media team of the Initiative Klischeefrei.
All persons and institutions involved in the career choice process are considered to be intermediate target groups, starting with early education (pedagogical specialists, technical schools) through schools (teachers), career guidance, training (personnel managers, training staff, etc.) and universities (lecturers, student counselling) to associations, clubs, chambers and companies (as employers and partner organisations). Involvement of these groups in workshops and in presentations prior to publication is encouraged.
The performance period of the agreements is expected to begin at the beginning of December 2023 and end on 31.12.2024.
The campaigns/posts are mainly produced for the following platforms:
- YouTube
- Perspective: TIKTOK
Lot 2 - TeenagersThe Cliché-Free Initiative intends to conclude a contract with an external agency that has experience in socio-political issues.
We would like to make our Cliché-Free initiative even better known in some areas, raise awareness of the importance of the topic of Cliché-Free, expand our network and promote the diverse products and offers of the initiative or the service point in a targeted manner. On the one hand, the goals are to open up the new target groups "(off-topic) parents" and "(off-topic) young people" and, on the other hand, to increase the level of awareness of the initiative as a whole and to raise awareness of the influence of gender clichés on career choices. The tasks of the agency are to be the development and implementation of viable social media campaigns to reach parents and young people as well as the strategically justified expansion of the existing activities for the intermediary target group.
The development and implementation of the measures is carried out together with the social media team of the Initiative Klischeefrei.
All persons and institutions involved in the career choice process are considered to be intermediate target groups, starting with early education (pedagogical specialists, technical schools) through schools (teachers), career guidance, training (personnel managers, training staff, etc.) and universities (lecturers, student counselling) to associations, clubs, chambers and companies (as employers and partner organisations). Involvement of these groups in workshops and in presentations prior to publication is encouraged.
The performance period of the agreements is expected to begin at the beginning of December 2023 and end on 31.12.2024.
The campaigns/posts are mainly produced for the following platforms:
- YouTube
- Perspective: TIKTOK