The advertising agency's mission is to analyze the market and Infrabel's communication objectives and to assist Infrabel in the positioning of the brand and the communication of the company in 3 distinct areas:

- communication around rail safety

- le corporate branding

- l'employer branding

The agency shall:

- Participate in the development of the communication strategy and the strategic reflection concerning the actions planned or to be planned

- play the role of lead agency that creates and coordinates a strategy of means (strategic planning)

- develop creative concepts as well as, on request, production, realization of materials and supports

- on request: test, monitor and measure the actions carried out

- on request: make media recommendations.