EDF SA's ambition is to provide all entities with a framework contract in the field of surveys and soundings.

This market consists of four lots:

- quantitative surveys,

- qualitative surveys,

- advertising tracking,

- quantitative post-tests.

This lot covers the realization of quantitative studies whether barometer or ad hoc type and whatever the theme (opinion, satisfaction, services, marketing, internal, etc.) or the mode of administration (telephone, face face to face, on-line).

This lot covers the realization of qualitative studies, in group or individual, face-to-face, online or telephone and on various topics such as: product study, customer appetite, image and opinion studies, naming studies, pre- advertising test (non-exhaustive list).

This lot covers the realization of advertising tracking. The objective is to have a device for monitoring continuous advertising effectiveness (tracking). Beyond the analysis of controlled communications, tracking will also integrate the monitoring of uncontrolled communications.

This lot covers the realization of post-test.

The company wants the assistance of a supplier who will take care of the design, data collection and analysis.

The company's advertising communication is made up of two main types of campaigns:

- institutional campaigns,

- commercial campaigns.

At the end of most of its advertising campaigns, the company carries out a post-test intended to measure the impact and effectiveness of the campaign with target populations, which vary according to the objectives and the type of campaigns undertaken (campaigns institutional or commercial). This involves verifying that the campaign has fulfilled its objectives and detailing its effects on the image of the company and / or on its products and services.