1. The subject of the contract is a service consisting in the implementation of an online advertising campaign dedicated to the promotion of the tourist offer of Małopolska focused on active, cultural, spa and wellness and culinary tourism in Great Britain and in Germany and Austria in 2023.

2. A detailed description of the subject matter of the contract (SOPZ) is annex No 1D to the swz and will be entered as an annex to the public procurement agreement.

1. The subject of the contract is a service consisting in the implementation of an online advertising campaign dedicated to the promotion of the tourist offer of Małopolska focused on active, cultural, spa and wellness and culinary tourism in Great Britain and in Germany and Austria in 2023.

2. The subject of the order includes:

a) Booking and purchase of media in accordance with the media campaign plan, including targeting the campaign to the united kingdom, Germany and Austria, as well as matching the profile of the target group and the implementation of promotional activities in online media for the indicated target group on the British market and the German and Austrian markets in 2023 based on the media campaign plan.

b) Preparation and production of advertising materials.

c) Transfer to the Ordering Party of proprietary copyrights to the prepared advertising materials and source materials used for the production of advertising materials for the needs of the campaign.

d) Coordination of the campaign and all activities resulting from the communication strategy for the advertising campaign on the Internet and the creative concept for promotional activities

on the Internet.

e) Constant monitoring and optimization of the campaign throughout the duration of the campaign.

f) Reporting the course, effectiveness and effects of the campaign.

3. A detailed description of the subject matter of the contract (SOPZ) is annex No 1D to the swz and will be entered as an annex to the public procurement agreement.

4. Conditions for the execution of the contract are contained in the proposed provisions of the public procurement contract, which will be entered into the contract on public procurement — the template of the contract and are annex No 1C to the swz (hereinafter referred to as the model of the contract).

5. The Ordering Party intends to allocate PLN 3,034,340.00 gross to finance the contract