As part of the further development of the BERLIN brand through future image campaigns, Berlin Partner für Wirtschaft und Technologie GmbH needs the advisory, conceptual, creative and implementing support of a creative agency in accordance with the following and under the point

"Service description" listed partial services. For this purpose, a contract is to be concluded from November 2023 to the end of 2024 with a maximum of one economic operator.

The objectives of the procurement are:

- the image marketing of Berlin

- Increasing identification with Berlin

- Creating solidarity through participatory elements for the population, also at the local level