Content development and Management within EIT Health communications strategy
2.1 Content development to demonstrate EIT Health's "value" to internal and external audiences
Successfully communicating our value and impact will shape EIT Health's own profile within the external space and enhance understanding of who we are, what we are, and how and why we do it.
EIT Health's value and benefits to healthcare challenges are defined in large part by the success of its projects and programmes. The service provider shall define, generate, and communicate compelling and meaningful content, distributed via differing channels for diverse audiences that aims to convey our value, the benefits that we derive and the real impact we create, as evidenced through the successes of our portfolio. The key is to be able to tell captivating stories, about the innovators and entrepreneurs we help create, about the innovative solutions and services that are devised from idea generation through to commercialisation, and most importantly the effect and change felt by the ultimate end recipient - patients and citizens.
The services provider will be responsible for communicating our success stories (case studies) compellingly, broadly and effectively - appropriately designed for the target audiences (media, our partners, payers and commissioners, policy and political players to name but a few) to both raise awareness of EIT Health as key player itself within the healthcare arena, the effectiveness of our consortium model, but to also reinforce our position as the healthcare innovation platform in the EU.
The service provider shall also make recommendations of additional but associated content, tools and resources that supplement the achievements and successes of our portfolio to further strengthen and reinforce our position as a meaningful and valuable contributor to the healthcare innovations landscape.
2.2 Other content development for website, intranet, newsletters, etc.
EIT Health has a number of existing channels to communicate both internally and externally. These channels include the EIT Health website, newsletters, videos, social media etc.
The services provider will be responsible for content development on EIT Health strategy, programmes, projects and ongoing activities that can serve as the basis for websites, print/digital material, social media channels and other internal / external communications. Content shall reach diverse audiences (stakeholder, academic, business, client / beneficiary, public) at a local, regional, national and international level.
The services provider shall identify, present and implement novel and cutting-edge communications technologies and platforms in line with EIT Health's position as an Innovation Platform - particular attention shall be paid to innovative communication methods and techniques.
The service provider will also tender strategic guidance on and execution of the revision/refresh of our core materials that provide an overview of EIT Health and its activities (i.e. partner brochure), but also make recommendations and develop any "new" materials that contribute to a more comprehensive suite of materials, such as additional background materials (i.e., "what is innovation in healthcare?") and other supporting assets such as complementary videos etc.