Its purpose is the service aimed at the purchase of spaces in the media and other advertising media, for the dissemination of an institutional advertising campaign on the Promotion of Equality between women and men in all areas, especially access to employment, To favor the progression in the professional career of women, the reconciliation of work and private life and the promotion of equal pay in the Community of Madrid.
The benefits that are considered included in the service subject to tender are the planning, mediation, insertion, advice and subsequent monitoring of the dissemination, as well as the preparation of a report of the evaluation and closing of the campaign upon completion.
Creativity, production and adaptation to the different support to be used in the campaign are excluded from this contract.
Service aimed at the purchase of spaces in the media and other advertising media, for the dissemination of an institutional advertising campaign on the Promotion of Equality between women and men in all areas, especially access to employment, favoring the progression in Women's professional career, the reconciliation of work and private life and the promotion of equal pay in the Community of Madrid.
The benefits that are considered included in the service subject to tender are the planning, mediation, insertion, advice and subsequent monitoring of the dissemination, as well as the preparation of a report of the evaluation and closing of the campaign upon completion.
Creativity, production and adaptation to the different support to be used in the campaign are excluded from this contract.