Skyss is an external entity in Hordaland County that organises almost all public transport in the county in accordance with the budget set by the politicians. Skyss awards contracts for driving buses, light rail, fast boats and ferries to traffic companies after tender competitions. Skyss is responsible for planning, coordinating and marketing the public transport in Bergen and Hordaland.

Skyss plans to enter into a Framework Agreement with a full-service advertising agency who can deliver creative market communication of high quality on different platforms in an ever changing and demanding market.

Skyss plans to enter into a Framework Agreement with a full-service advertising agency who can deliver creative market communication of high quality on different platforms in an ever changing and demanding market.

Tenderers must be able to handle:

— strategic consultancy connected to, amongst other things, branding, values and positioning,

— large and comprehensive market campaigns (either information campaigns, profile campaigns, product campaigns, attitude campaigns, recruitment campaigns, etc.),

— development of communication concept/communication systems and advice on creating the message,

— choice and use of different channels/medium/platforms (e.g. social media, medium film, advertising, radio, outside advertisements, last link activities, informative material, events, campaign-based web systems, stands, etc.),

— monitoring and campaign optimisation during campaign periods, as well as systematically pulling together things that have been learnt from activities.,

— development of communication concept, including principle and design of stops and signage,

— other relevant assignments.