This one-year information and communication program (2021) concerns the European PDO label (Protected Designation of Origin) and the 51 dairy appellations bearing this label in France (46 cheeses, three butters and two PDO creams). It is the subject of a co-financing request submitted to the European Union.

The candidate is expected to carry out several actions included in an annual information and communication program relating to PDO dairy products:

- redesign of the website www.fromages-aop.com

- digital campaign,

- photo shoot,

- training system for distribution players,

- educational kit for distributors,

- project coordination.