Promotion of PGIs / PDOs from the southwest through foie gras from the southwest, Bayonne ham and wines from the southwest on the French and Belgian markets.

Definition of a three-year promotion plan for the French market for the 3 sectors: foie gras from the southwest, Bayonne ham and wines from the southwest including:

- definition of a common identity,

- the creation of events for prescribers and consumers,

- publicity actions (purchase of space in the press, poster campaign),

- creation of a website (French / English),

- communication tools and animation of social networks.

Definition of a three-year promotion plan for the Belgian market for the 3 sectors: foie gras from the southwest, Bayonne ham and wines from the southwest including: definition of a common identity, creation of events at destination prescribers and consumers, publicity campaigns (purchase of space in the press, poster campaign).