The market concerns the conception of the communication strategy and the implementation of the communication actions of the summer event.

The contract holder will be responsible for:

- to define a communication strategy 360 o for the event according to the objectives set by Paris-la-Défense,

- to possibly change the key visuals of Garden Parvis from last year,

- to implement an action plan linked to the defined communication strategy,

- to ensure the declensions of the key concept on the various supports,

- to pilot and monitor the project.

The market concerns the conception of the communication strategy and the implementation of the communication actions of the summer event. The contract holder will be responsible for:

- to define a communication strategy 360 o for the event according to the objectives set by Paris-la-Défense,

- to possibly change the key visuals of Garden Parvis from last year,

- to implement an action plan related to the defined communication strategy,

- to ensure the declensions of the key concept on the various supports,

- to pilot and monitor the project.