Developing and implementing a communication strategy and 2 communication plans for the generic campaign on houseplants and cut flowers and outdoor plants.

Developing and implementing a communication strategy and 2 communication plans for the generic campaign on houseplants and cut flowers and outdoor plants. The total budget of the campaign is 454545,46 euro excl. VAT per year, of which 60% media budget. The media purchases fall outside the scope of the assignment and are made via vlam's framework contract. The annual budget excl. VAT for the agency is therefore 181818.18, the total budget excl. VAT for the agency is 727272.72 euros.