The contracting authority wishes to conclude a contract for the delivery of Ad Server and Demand Side Platform services as Software as a Service (SaaS) for digital marketing on the Danish market. The services also include implementation and support services. The procurement will be conducted as a negotiated procedure.

The services to be provided under the contract are:

- An Ad Server platform

- A Demand Side Platform (DSP)

The contracting authority needs both an Ad Server and DSP technology, to be able to buy digital advertisement. The Supplier must provide access for the contracting authority to an Ad Server and DSP solution that are efficient, but also with the quality and service-level that can support the Contracting authority to get most out of the display and video advertisement that the Contracting authority buys. Both platforms should give access to functionality that overall makes the process of hosting, serving and buying programmatic ads easy to handle, but also with the needed functionality so the programmatic buying can be done with the highest level of quality when it comes to use of both technical capabilities within the platform and added data from the contracting authority, publisher and/or 3-party vender.

The contracting authority (Danske Spil and its subsidiary companies involved in this tender, cf. section 1.2) are Danish companies, that only operates in Denmark on the Danish market. It is therefore important that the future Supplier of the Ad Server and DSP has experience with a solution that can reach the Danish advertisement market. Furthermore, a high number of impressions is important for the contracting authority in order to reach specific target group(s).