This procedure aims to conclude a framework service agreement with an experienced contractor able to provide technical support for the production and distribution of short-video clips in the format of Accelerated Mobile Pages (AMP) stories as part of the promotional activities of the European Travel Commission (ETC). This project is implemented by ETC in cooperation with its member National Tourism Organisations.
The contractor is required to provide a bespoke software solution or software license use that allows ETC and its member NTOs to produce and automatically distribute AMP stories to target audiences at scale across the web and on multiple devices. The contractor will be responsible for developing, managing, and maintaining all technical aspects relating to the proposed software solution to be used by ETC for the entire contract duration. The proposed software solution must provide the following services:
• Production of AMP stories using a bespoke online interface that allows users to upload, edit, and customise (e.g. with text, graphics, calls to action and metadata) multiple photos and video formats.
• Hosting and storing of the produced AMP stories which must be automatically indexed by search engines (e.g. Google).
• Export the produced AMP stories in the right formats for use on social media platforms (e.g. Instagram, Facebook, Twitter).
• Syndication of AMP stories developed by third-party partners of the ETC network, namely ETC member NTOs, other Destination Marketing Organisations (DMOs) and providers of travel experiences (museums, national parks, etc) referred to as content partners. The contractor is, therefore, required to develop a licensing scheme or similar that adequately covers the use of the solution developed for ETC by the content partners.
• Distribution of AMP stories at scale via single or group of AMP stories embedded on ETC’s consumer website www.visiteurope.com as well as on the content partners´ websites and on the websites of other third-party partners of the ETC network (referred to as distribution partners).
• Tracking capabilities and performance analytics.
In addition, the bespoke software solution must be optimized for excellent performance on both mobile and desktop devices, with the former of higher priority. It must allow multiple users, be intuitive and easy to use.