AWB Abfallwirtschaftsbetriebe Köln GmbH (hereinafter referred to as “AWB”) plan to promote the implementation and operation of a customer relationship management system (hereinafter called CRM) for sales activities in the waste management industry as part of the implementation of digitization measures.

AWB Köln GmbH writes out the implementation and operation of a customer relationship management system (CRM). The CRM system is intended to support the processes of the operational sales departments in the recording and execution of municipal and commercial offers and orders, customer data creation, contact and lead management, and campaign management.

At least the following business capabilities must be covered by the CRM system:

— contact and lead management,

— offer management,

— order management,

— campaign management,

— concern management,

— Order — or customer-data-related information management, analysis and reporting.