In order to be able to continuously monitor the success of implementing the brand mission statement compared to the most important competitors, AOK-BV has developed nationwide brand tracking with the eleven AOks. With regular surveys since 2018, AOK's brand perception of relevant competitors as well as complementary KPIs among private customers, corporate customers and health partners has been regularly collected and analyzed.

The measuring instrument has a modular design and is characterized by a high degree of flexibility.

A nationwide basic measurement is carried out via the AOK-BV. This has a constant base part in time. In addition, additional content can be added or deepened permanently or temporarily.

The aim of the call for proposals is

— on the one hand, ensuring the seamless continuation of brand tracking in its current design with the defined high quality standards and established processes and

— on the other hand, the development of approaches for strategic development and optimization of the instrument.

Specifically, it is about coordination, planning, data collection, analysis, evaluation and advice within the framework of nationwide and regional-specific brand tracking.