An important element of the EEA's mandate is to ensure that the environmental information it produces reaches its key audiences. In this context it is crucial for the EEA to assess the media coverage of the EEA in general and the effectiveness of its media-related work in particular.

The EEA press office reports on media coverage to EEA staff on a weekly basis and produces evaluation reports following launches of major reports which includes information on volume of media coverage, most significant mentions, estimate of potential reach, identification of the most important articles driving traffic to the EEA website and several social media parameters.

The EEA intends to conclude a framework contract which provides media monitoring tools and services for daily online media monitoring and facilitates reporting and evaluation of EEA media coverage.