This call for tenders of the Conseil Interprofessionnel du Vin de Bordeaux aims to identify a marketing service provider in Japan for the period 2023-2025 and in compliance with the following activities, from the date of award of each lot.

Create and execute impactful and creative in-store concepts and activations for Bordeaux wine promotions.Create and execute on-site activations for Bordeaux wines.

Provide market information and propose a relevant trade marketing strategy and action plan.

Manage CIVB's social media accounts in Japan, from content creation to campaign development and publishing. Identify, recruit and manage relevant KOLs to support CIVB campaigns in Japan.

Maintain media interest in Bordeaux by informing them regularly. Inform the media of the actions carried out by the CIVB in Japan.Deepen topics with very detailed information on a priority topic for Bordeaux wines.Bring journalists to Bordeaux.Answer all questions and "incoming requests" from the media.

Propose media plans to strengthen the visibility of the online and offline brand and increase the visibility of CIVB's activities in Japan.