The definition of the media and supports strategy to develop an advertising campaign at the regional level during the years 2021 and 2022 to promote the consumption of Galician milk and, specifically, that of the 100% Galician brand as a quality mark.

The services to be contracted will be, named:

- the development of a strategy, research and planning of advertising media for the aforementioned advertising campaign,

- the acquisition of advertising space in all the media / supports that are determined,

- the execution, justification and evaluation of the media campaign during the term of the contract.

The definition of the media and supports strategy to develop an advertising campaign at the regional level during the years 2021 and 2022 to promote the consumption of Galician milk and, specifically, that of the 100% Galician brand as a quality mark.

The services to be contracted will be, named:

- the development of a strategy, research and planning of advertising media for the aforementioned advertising campaign,

- the acquisition of advertising space in all the media / supports that are determined,

- the execution, justification and evaluation of the media campaign during the term of the contract.