VLAM centralizes the various market research that it has carried out for its various products/services. The goal of this centralization is optimization of activities and looking for a more efficient use of time and resources.

To this end, VLAM wishes to conclude framework agreements with interested and qualified companies for conducting market research in Belgium for the next 4 calendar years 2023 to 2026.

In view of the diversity of the research questions, the public contract is divided into lots.

Framework contract for conducting various quantitative consumer surveys (mainly post-tests and tracking surveys) for VLAM.

Framework contract for conducting various qualitative consumer surveys for VLAM and this possibly through various research methods such as an online research community, physical focus groups...

Framework contract for carrying out quantitative and qualitative B2B research (mainly in retail and food services) for VLAM, e.g. through quantitative trackings, face-to-face in-depth interviews, focus groups...