Durham University is seeking to appoint one or more fundraising consultants to support the transition from Phase I to Phase II of its ambitious philanthropic campaign, Durham Inspired. Key areas of focus are development and feasibility work, ongoing campaign monitoring and adhoc work around campaign communications and the relaunch of the annual giving programme.
There are 2 parts to this lot.
Part 1 requires a feasibility study culminating in a report reviewing phase I of Durham Inspired and evidencing feasibility for phase II .
Part 2 is optional and will be based upon requirement and supplier performance. This aspect of the work is ongoing campaign monitoring.
The supplier will offer ad hoc support with campaign-related communications, enabling us to push out campaign stories across different media.
Tasks will include:
- The development of press releases.
- The identification of appropriate imagery.
- Finalising and disseminating communications linked to campaign gifts.
- Establishment and tracking of targets to measure the impact of campaign-related communications on strategic priorities.
We expect there to be a variety of opportunities over the next four years, so we invite communications specialists to bid for a place in our framework.
Acting on a review already completed, the supplier(s) will support a newly-appointed Annual Giving Manager to develop and execute an innovative and ambitious annual giving strategy, focused on both the acquisition and retention of donors at the low-to mid-levels (up to £10,000).
This will include oversight of the delivery of any proposed appeals, which may include:
- Telephone appeals
- Direct mail
- Social media
- Crowdfunding initiatives
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Support may include the preparation of data for appeals, the management (through software where relevant) of appeals-based fundraising, support with the integration of data into Raiser's Edge and the analysis of appeal performance against agreed metrics.
Suppliers will be expected to lead on the implementation of initiatives and work to clear targets in collaboration with the Annual Giving Manager. More than one supplier may be appointed if areas of specialism are distinct - we ask suppliers to indicate which annual giving area they can best support.
We expect there to be a variety of opportunities over the next four years, so we invite suppliers to bid for a place in our framework.