About Visit Norway.
Visit Norway is a department in Innovation Norway that works on building brands and marketing Norway as a tourist destination. Content of various formats for various channels are required for this commitment. This procurement requires the production and management of content for the internet, databases, social media, newsletters, etc. The most important concrete channel is the website Visitnorway with 15 country domains. Visit Norway has existing and different providers of services within design, media procurements, campaigns and concepts, brands and PR.
About the website Visitnorway.
Visitnorway.com with sub domains is Norway's official tourist website and Innovation Norway's website for tourists, the press, branch and MICE. Visitnorway shall inspire potential tourists to come to Norway and function as a planning tool for holidays.
Visitnorway consists of an English version, which currently has approx. 500 editorial pages and 20 000 products, which often functions as a template for a further 14 local language versions. These are Swedish, Danish, German, Dutch, French, Russian, Spanish, Italian, British English, American English, Polish, Chinese, Norwegian and Portuguese for the Brazilian market. The local versions represents each of the prioritised markets for Innovation Norway Tourism. The language versions include market adapted content and campaigns, which do not exist on .com.
Tenders shall be adapted to the hire of editorial resources for the production, publication and management of the content for the website Visitnorway, with the existing and future sub domains.
Visitnorway.com has approx. 100 partners in the Norwegian tourist industry, which consist of regional companies, destinations and individual actors. There is daily dialogue with the partners.
Visitnorway.com is run and developed by SimpleView, which is an American platform provider to the tourist industry.
About the procurement.
The procurement is divided into 2 contracts:
Tenderers can apply for either contract 1 or contract 2. Separate contracts will be entered into for contract 1 and contract 2.
Contract 1 — Regular production of new content, publication, translations and market adaptations and management of content.
Contract 1 is for most of the delivery, evenly distributed throughout the contract period. The contracting authority will decide which deliveries shall be distributed to contract 2.
Contract 2 — Production of new content for special needs.
Contract 2 is to be seen as a sub delivery. This applies for special needs, e.g. for deliveries on a given topic, geographical region, concept or editorial commitment.