With the tender, a partner for the editorial support and creative implementation of the website of the framework portal www.sachsen.de and the pages under the responsibility of the Saxon State Chancellery, including www.ministerpräsident.sachsen.de, www.sk.sachsen, is intended for a medium-term period. de, to be found.
Not only the editorial support but also the conceptual development of the portals will be part of the contractor's core task. The structure within the portals should be critically questioned, rebuilt, reduced or, if necessary, expanded. In addition, it is important to use creative means based on current developments on the Internet in a targeted manner, to prepare the content in such a way that it is easily accessible for search engines and, above all, is presented in a user-friendly manner. The content should be adapted to the current trends in content marketing in terms of its scope, image design and language.
See tender documents.