Northern Ireland Tourist Board (NITB) procured an Advertising agency via CPD in August 2011 from A V Browne for a maximum period of 4 years. The contract has been extended beyond the original contract for a 2 month period through CPD until 30.9.2015. The basis for the extension was to allow NITB to undertake a wider procurement exercise to source a new Advertising agency. This wider procurement exercise is still ongoing and NITB is therefore seeking to award a contract for a 4 month period from 8.12.2015 until 31.3.2016 to enable the creative development, production and media planning, buying and distribution of the following campaigns to take place.

1. TNI's Spring Campaign — a fully integrated campaign to attract visitors from the ROI to NI including media likely to include TV, outdoor, radio and press and online advertising and promotion;

2. TNI's ‘Always On’ social media promoted posts, email marketing and pay-per-click expenditure;

3. TNI's gateway advertising at NI airports;

4. Sports Personality of the Year — promotion through web and social media.