The purpose of this contract is to define the strategy, the action plan and the implementation of communication on the donation of gametes (spermatozoa and oocytes) as part of medically assisted procreation to the general public and health professionals. This market includes more particularly the setting up of national campaigns of recruitment of sperm donors and oocyte donors, and all other actions of communication of opportunity according to the news.

The purpose of this contract is to define the strategy, the action plan and the implementation of communication on the donation of gametes (spermatozoa and oocytes) as part of medically assisted procreation to the general public and healthcare professionals. This market includes more particularly the setting up of national campaigns of recruitment of sperm donors and oocyte donors, and all other actions of communication of opportunity according to the news.

It pursues the following objectives:

- inform on the law, in particular on the modifications which, if necessary, will have been made within the framework of the revision of the law relating to bioethics,

- educate and raise awareness to encourage donation with full knowledge of the facts,

- increase the number of sperm and oocyte donors,

- diversify the geographic origins of donors.

Regarding communication with healthcare professionals, the objective is to help them raise awareness of this activity among their patients and the audiences they work with. it should be noted that the current revision of the bioethics law will have a significant direct impact on the communication strategies that will have to be implemented in the coming years on gamete donation.