The Federal Ministry for Family Affairs, Senior Citizens, Women and Youth (BMFSFJ) intends to award support for Internet and social media communication in the Federal Ministry for Family Affairs, Senior Citizens, Women and Youth (BMFSFJ) by way of a negotiated procedure with a participation competition pursuant to Section 14 (3) No. 3 VgV as follows:

Lot 1: Hosting and Operation

Lot 2: Internet editing and social media

The 3: Video

Partial lot "Hosting and Operation"

This contains esp. the following tasks:

- Hosting of the web offers and special applications mentioned in this service description and to be developed in the future;

- Maintenance and further development of the web offerings mentioned in this service description in the Content Management System (CMS) CoreMedia and special applications;

- Conception and development of new client websites in the CMS CoreMedia and special applications;

- Ongoing advice on technical innovations and the optimization of the website (e.g. search engine optimization) as well as proactive suggestions for new offers or functionalities.

In addition to the Federal Ministry for Family Affairs, Senior Citizens, Women and Youth, the Federal Office for Family Affairs and Civil Society Tasks, the Federal Agency for the Protection of Children and Adolescents in the Media and the Federal Foundation for Mother and Child are also responsible for the client's needs.

For further information on the specific subject matter of the order, please refer to the Anlage2_Leistungsbeschreibung.

Partial "Internet Editing and Social Media"

This contains esp. the following tasks:

- Editorial support of the client's web offers in the CMS CoreMedia (in particular, but not exclusively, bmfsfj.de and familienportal.de);

- Establishment of an editorial office at the client's Berlin headquarters;

- Development and implementation of social media formats;

- Production of infographics and social media tiles

- Assistance with social media monitoring and community management;

- Active submission of topic suggestions and identification of communication occasions;

- Strategic consulting on social media communication and performance measurement;

- Development and implementation of social media campaigns, e.g. with influencers.

In addition to the Federal Ministry for Family Affairs, Senior Citizens, Women and Youth, the Federal Office for Family Affairs and Civil Society Tasks, the Federal Agency for the Protection of Children and Adolescents in the Media and the Federal Foundation for Mother and Child are also responsible for the client's needs.

For further information on the specific subject matter of the order, please refer to the Anlage2_Leistungsbeschreibung.

Teillos „Video“

This contains esp. the following tasks:

- Production of video contributions to the appointments of the house management;

- Production of image films and (animated) explanatory films;

- Conducting live streams;

- Production of other video and audio formats.

In addition to the Federal Ministry for Family Affairs, Senior Citizens, Women and Youth, the Federal Office for Family Affairs and Civil Society Tasks, the Federal Agency for the Protection of Children and Adolescents in the Media and the Federal Foundation for Mother and Child are also responsible for the client's needs.

For further information on the specific subject matter of the order, please refer to the Anlage2_Leistungsbeschreibung.