Framework Agreement of the service for the execution and implementation of the Galician media plan, during the years 2021 and 2022, with the intention of transferring the initiatives developed by the Department of the Environment, Territory and Housing to the public as a whole through the autonomous bodies attached: IGVS and IET. It includes the realization of a strategy and media plan, including the execution and quantitative and qualitative justification. The Xunta de Galicia will provide the winning company with the creativity and adaptations necessary during the campaign.

The object of this Framework Agreement is the selection of a single employer and the setting of the conditions (price of the agency commission and the purchase of advertising space in the different media and supports) of the contracts that are awarded in 2021 and 2022 in order to execute and implement the media plan that transfers the Galician citizenship to the various services of a public nature linked to the Department of the Environment, Territory and Housing of the Xunta de Galicia.

It is planned to carry out several waves of dissemination and communication during the term of the Framework Agreement, among others, of the following campaigns:

- public awareness and information about the protection and conservation of the environment and landscape in Galicia,

- Public awareness and information on access to and renovation of homes in Galicia.