The purpose of this tender is to select an agency regarding the conception and implementation of a collective "Information and communication programme to promote European cream in South Korea, mainland China, Taiwan and Singapore 2023-2025". This program should be a continuation of the "CREAM ASIA 20" co-financed program, which will end in December 2022. In addition, it will have to deliver new avenues of promotion and communication based on the results of the previous triennial. The two main objectives of the campaign should be:

Objective 1: Provide information on the qualities (essentiality, naturalness, technicality, etc.) of European cream and in particular aim to increase the level of knowledge, improve the image and level of awareness amongst the targets.

Objective 2: Support European cream exports and increase the market shares in the target markets.

The purpose of the tender is to select an agency in order to create and implement a collective “information and communication programme to promote European cream in South Korea; mainland China, Taiwan and Singapore 2023-2025”. The strategic choices to achieve the objectives of the campaign are expected to be:

• A real influencing strategy to reach defined targets, a major work package of this Call for Tenders.

• A coherent and creative PR system, offering both the dissemination of quality information and experience; but also making it possible to guarantee the publication and integration of this information by the targets

• Training activities for the local professionals.

• A comprehensive communication plan, as well as a coordination seminar, are also expected each year.

• Any other activity deemed relevant with regard to the objectives and targets.