The purpose of this contract is to support Anivin de France in the development of its digital strategy and its deployment. It will start in 2023 and continue until the end of 2025. In particular, the incumbent is expected to:

- A global reflection to arrive at proposals for strategic axes of communication and recommendations by the selected agency.

- Support for the deployment of this strategy, in particular by taking charge of the design:

- Maintenance and development according to the new needs of the site www.vindefrancewines.com

- Social media marketing, including editorial strategy and content creation by the selected agency.

Develop and deploy the digital strategy of the interprofession over 3 years:

- Maintenance and development of the site www.vindefrancewines.com by proposing new topics and development on this platform according to the needs on the themes Wine Of France and VDF Cocktails

- Social media marketing: content creation and co-creation, editorial strategy, artistic direction, advice, influence operations and community management on the themes Vin De France and VDF Cocktails