The Tax Administration offers a 4-year framework agreement on the provision of media management and planning. A framework agreement is concluded with one supplier and can be used by the entire Group of the Danish Ministry of Taxation. The framework agreement concerns media management and planning in connection with the placing of advertisements in all media on the Danish market. The agreement also includes advice on media selection and other practical matters in the planning phase. The scope of the individual tasks will vary greatly, and the content of the advertisements can be wide-ranging, as the Contracting Entity's activities include many different tasks.

The Tax Administration offers a 4-year framework agreement on the provision of media management and planning. A framework agreement is concluded with one supplier and can be used by the entire Group of the Danish Ministry of Taxation. The framework agreement concerns media management and planning in connection with the placing of advertisements in all media on the Danish market. The agreement also includes advice on media selection and other practical matters in the planning phase. The scope of the individual tasks will vary greatly, and the content of the advertisements can be wide-ranging, as the Contracting Entity's activities include many different tasks.

The contracting entity estimates that the value of the framework agreement is DKK 30-40 million, including re-invoiced advertising expenses. This estimated value is only indicative and is estimated on the basis of historical consumption and represents the contracting entity's best estimate of consumption during the contract period.

The maximum consumption on the agreement is DKK 42 million during the contract period. The difference between this value and the above estimated value is an expression of the Contracting Entity's best estimate of what additional consumption could arise as a result of, for example, increased focus on advertising communication efforts.