The aim of this call for proposals is the conclusion of a framework agreement for the evaluation of external and internal communication measures of the Federal Government, Federal Ministries and subordinate or associated authorities ("Verbund Bundesregierung"). In particular, the framework agreement to be concluded includes the consulting, development, conception, implementation and evaluation of evaluations.

The future contractor should propose and implement suitable evaluations in accordance with the topics, questions, goals and target groups specified by the users. In principle, all press and public relations measures such as ideas, motif designs, slogans, campaigns or ideas for them, motif designs, websites, apps, newsletters, social media presence, corporate design, brochures and other publications, distribution channels or events (external communication) as well as the internal communication of the users (e.g. intranet, news center, employee publications, etc.) can be evaluated.

It is also possible to collect information (e.g. attitudes or the level of knowledge on certain topics) in advance in order to be able to decide on the basis of the data whether and which further measures of press and public relations work are useful.

For the services listed in the service description for the evaluation of public relations measures of the "Verbund Bundesregierung" (external communication) as well as for the evaluation of internal communication, the contractor develops evaluation concepts within the framework of individual orders for the users according to their specifications, implements suitable evaluation measures and evaluates the results.