See II.2.4

Description of the invitation to tender (nature and scope of services)

VRT is looking for a partner to: (1) manage its own VRT panel and (2) facilitate the research on that panel. It allows VRT to carry out representative quantitative research in an independent, flexible and fast manner. This involves both continuous research (such as the valuation and impact of our content) and ad-hoc research.

Below we take a closer look at the two main tasks:

(1) own VRT panel

The in-house panel consists of approximately 4000 Flemish people who complete surveys and surveys exclusively for VRT. This panel is representative of Flanders, but also offers VRT access to otherwise very difficult to reach target groups (e.g. children 5-12 and young people 12-17).

The partner will be responsible for the entire panel management, including the following responsibilities:

• Ensuring the representativeness and quality of the panel

• Responsible for the recruitment, renewal and retention of the panel with a view to the

• Developing and implementing an incentive policy

(2) facilitating research

The partner set up a system that makes it possible for VRT to conduct both continuous and discontinuous surveys on the panel. Flexibility and speed of execution play a crucial role in this.

The partner must be able to:

• Set up the fieldwork: programming, distributing surveys, providing data collection

• Deliver the data: cleaning, weighing, delivery in desired format (spss file, report, ...)

In the first instance, this includes:

• Survey of the qualitative aspects of the radio, television and online offer based on ad hoc and standard questionnaires

• Thematic barometers to keep a finger on the pulse of the Flemish. These themes are filled in based on the needs of the organization (e.g. popularity of audio and video streaming) and will be purchased on a semi-continuous basis

• Measuring the needs of VRT's programs

•...

For your information: This tender is the successor of the so-called valuation survey/panel.