Design and implementation of an evaluation survey of a European multi-country generic campaign on milk targeting the internal market in Belgium, Denmark, France, Ireland and the Netherlands which 2 main objectives are:

1) Reverse the trend and stop the decrease in milk consumption;

2) Restore a positive image of milk, a natural product of European agriculture, helping consumers to reconnect with milk and milk products that can be eaten by spoon.

Design and implementation of an evaluation survey of a European multi-country generic campaign on milk targeting the internal market in Belgium, Denmark, France, Ireland and the Netherlands which 2 main objectives are:

1) Reverse the trend and stop the decrease in milk consumption;

2) Restore a positive image of milk, a natural product of European agriculture, helping consumers to reconnect with milk and milk products that can be eaten by spoon. To raise awareness of the characteristics of milk, a food from the European agriculture, highlighting its characteristics in terms of quality and taste). KPIs:

— positive impact on perception,

— evolution on the declaration ‘milk is tasty’,

— evolution on statement 'I intend to consume milk on different occasions than before,

— evolution of the declaration ‘Milk is important’.

Target groups:

— families with young children,

— young adults pre-children.

Target age: 20 to 35 years.