The purpose of the contracting is to carry out the following benefits that are part of the global communication strategy of the Radio Television of the Principality of Asturias on the Internet and networks.
The purpose of the contracting is to carry out the following benefits that are part of the global communication strategy of the Radiotelevision of the Principality of Asturias (hereinafter RTPA) on the Internet and networks from three complementary lines of work.
- Informative. Daily update of the contents of all sections of the web portal www.rtpa.es, News, Television, Radio, Services, Sports. Update of the Twitter account @TPNews and issuance of informative alerts through the mobile application of RTPA (5 daily at least and 10 at most) with the main news that are uploaded to the web throughout the day,
- Corporate and audiovisual contents of the web. Update of RTPA corporate information and audio and video content "on demand",
- Contents in social networks. Update of the Twitter accounts @TPAnoticias and @RTPAOficial, as well as the official RTPA Facebook page and the chain's Instagram account.
The content update will be done in accordance with three lines of work mentioned that complement the strategy of digital presence and dissemination of the RTPA information programs and content.