QMS Seeks to appoint a PR agency to deliver consumer campaigns and press office duties.

QMS seeks to appoint a consumer PR agency to deliver the seasonal campaign PR activation for ‘Make It’ to include but not limited to:

— influencers (micro and macro),

— recipe placement,

— opinion pieces,

— partnerships e.g. with restaurants, itison, food brands, etc.,

— sponsorship,

— stunts/events,

— broadcast.

In addition, QMS requires its consumer PR agency to establish an ongoing press office for QMS acting as a front line between the media and the in-house PR team with a remit covering:

— ongoing relations with media outlets, journalists and personalities that resonate with our target audiences;

— seeking opportunities that support our brands;

— horizon scanning for reputational risks within the consumer landscape;

— crisis management working in conjunction with our Industry and Corporate PR to ensure our reputation is protected within the consumer landscape.

Communicating the positive work of our in-house teams to consumers covering:

— health and education,

— industry development,

— brands integrity.

To help QMS achieve the above, we require an agency who can prepare and present high quality, clear, concise and cost-effective activation of communications strategies and work in partnership with QMS’ Marketing and Communication team to ensure the best possible outcome for our three industry brands: Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork whilst keeping our brand essence of Meat with Integrity at the heart of our communications.