Setting up a branded and experiential place for two weeks with the promotion of Vin De France and VDF Cocktails from July 22 to August 4, 2024:
- Definition and implementation of the event strategy
- Definition and implementation of the communication strategy of the event
- Setting up a branded and experiential place for two weeks with highlighting Vin De France and VDF Cocktails (cocktail animations, games, artist/illustrator competitions, exhibition, pedagogy ...)
- Massive communication on social networks
- Media plan around the event
- Creation of traffic to the place through geo-targeted communication actions