The German Wine Institute (DWI) is looking for an agency/service provider for the years 2021-2024 in Hong Kong (Lot 1) and Taiwan (Lot 2) to develop and execute public relations and marketing activities in line with the goals set forth in the German Wine Institute's marketing strategy.
The aims of the marketing programme include raising consumers' interest in German wines in Hong Kong (Lot 1) and Taiwan (Lot 2) and increasing and consolidating sales of German wine products. The agency must have an excellent network of contacts in its respective foreign market to collaborate with the DWI, particularly with regard to the beverage/wine trade, gastronomy and the media, as well as contacts to local administration, businesses and service providers.
Within the scope of public relations work and marketing activities the service provider shall, upon separate order by the DWI, perform the tasks specified in the Appendix A 2. Tender specifications of the tender documents. These services will be put forward based on the DWI’s general strategy and may vary from year to year depending on budgets defined for the Hong Kong market.
In particular, the service provider shall perform the following tasks:
(a) Media relations/trips to Germany
Invitations, travel arrangements and possible accompanying of media trips for the Hong Kong media, sommeliers and retailers to the wine-growing regions of Germany.
(b) Press conferences in relation to current events
Selection of journalists, invitation, preparation of information packs and rooms, hosting of the conference and assisting the DWI in discussions with media representatives.
(c) Events/presentations
Organisation of events (including e.g. trade fairs, online events, etc.) for the media, sommeliers, beverage retailers, restaurateurs, consumers, etc. upon suggestion by the service provider or the client (e.g. ProWine Asia in Hong Kong, Vinexpo Hong Kong, etc.), including any necessary or useful accompanying measures for the events such as creating and producing advertising materials, organising accompanying seminars, etc. The theme, the venue, the type of event and, if necessary, the German wines to be presented at the venue shall be agreed with the client beforehand. The service provider shall undertake the promotion, organisation and management of the event, including the provision of translation services, if necessary.
(d) Seminars
Coordination of seminars (e.g. classroom teaching, eLearning, etc.) with e.g. local wine schools to spread knowledge about German wine including the procurement of wine in Hong Kong.
(e) Other marketing activities
By arrangement, the service provider undertakes to carry out further marketing activities to be specified by the client with a view to increasing interest in German wines and/or increasing or consolidating sales of German wine products. The service provider also undertakes to carry out, by arrangement, general promotion activities (please refer to, e.g., Regulation (EU) No 1144/2014 of 22 October 2014), which may be co-financed by the European Union and/or other national structural funds. Those general promotion programmes may include marketing activities for other eligible agricultural products, which then will also be marketed by the Service Provider within these promotion programmes.
Within the scope of public relations work and marketing activities the service provider shall, upon separate order by the DWI, perform the tasks specified in Appendix A 2. Tender specifications of the tender documents. These services will be put forward based on the DWI’s general strategy and may vary from year to year depending on budgets defined for the Taiwanese market.
In particular, the service provider shall perform the following tasks:
(a) Media relations/trips to Germany
Invitations, travel arrangements and possible accompaniment of trips for the Taiwanese media, sommeliers, retailers, educators, etc. to the wine-growing regions of Germany.
(b) Press conferences in relation to current events
Selection of journalists, invitation, preparation of information packs and rooms, hosting of the conference assisting the DWI in discussions with media representatives.
(c) Events/presentations
Organisation of events (including e.g. trade fairs, online events, etc.) for the media, sommeliers, beverage retailers, restaurateurs, consumers, etc. upon suggestion by the service provider or the client (e.g. Riesling Weeks, etc.) including any necessary or useful accompanying measures for the events such as creating and producing advertising materials, organising accompanying seminars, etc. The theme, the venue, the type of event and, if necessary, the German wines to be presented at the venue shall be agreed with the Client beforehand. The service provider shall undertake the promotion, organisation and management of the event, including the provision of translation services, if necessary.
(d) Seminars
Coordination of seminars (e.g. classroom teaching, eLearning, etc.) with e.g. local wine schools to teach about German wine including the procurement of wine in Taiwan.
(e) Other marketing activities
By arrangement, the service provider undertakes to carry out further marketing activities to be specified by the client with a view to increasing interest in German wines and/or increasing or consolidating sales of German wine products. The service provider also undertakes to carry out, by arrangement, general promotion activities (please refer to, e.g., Regulation (EU) No 1144/2014 of 22 October 2014), which may be co-financed by the European Union and/or other national structural funds. Those general promotion programmes may include marketing activities for other eligible agricultural products, which then will also be marketed by the service provider within these promotion programmes.