The purpose of the contract is the development of health promotion activities that reinforce drug addiction prevention programs through information and dissemination of preventive messages, through a mobile device that moves to meeting spaces (local festivals, health days, educational centers, events) sports and music, among others), of adolescents and young people in the Community of Madrid, using audiovisual materials and marketing strategies that are attractive to the target population.
The purpose of the contract is the development of health promotion activities that reinforce drug addiction prevention programs through information and dissemination of preventive messages, through a mobile device that moves to meeting spaces (local festivals, health days, educational centers, events) sports and music, among others), of adolescents and young people in the Community of Madrid, using audiovisual materials and marketing strategies that are attractive to the target population.
It also includes the design and adaptation of the mobile device and the travelling exhibition, as well as the elaboration, production and production of the audiovisual materials and the updating of all of them throughout the term of the contract in order to arouse the interest of the target population.