Design, development and implementation of a new communication that strengthens the cross-sector reflex of consumers in Flanders to buy local fresh food. This communication must suddenly also make LVBO a stronger 'brand' (with a stronger identity) and allow LVBO to grow more into a strong 'community' (with a group identity with an engaging character).
Design, development and implementation of a new communication that strengthens the cross-sector reflex of consumers in Flanders to buy local fresh food. This communication must suddenly also make LVBO a stronger 'brand' (with a stronger identity) and allow LVBO to grow more into a strong 'community' (with a group identity with an engaging character).