The existing campaign of the Free State of Saxony for the employer brand "Do something important - work in the public service Saxony" should be accompanied and further developed. For this purpose, accompanying advertising measures should also be developed and implemented.

The campaign aims to show potential junior staff and professionals the diversity of public service activities and the importance of public service to society. The campaign's first port of call is www.mach-was-wichtiges.de. Further and in-depth information as well as current job advertisements can be found on the career portal of the Free State of Saxony at www.karriere.sachsen.de.

In the further development of the campaign, it should be borne in mind that individual ministries within the Free State of Saxony have already established their own personnel marketing projects. The existing marketing activities must be bundled in a cross-departmental approach.

For this a suitable agency should be found.