This procedure aims to conclude an agreement with a contractor for the development and execution of a promotional campaign targeted towards the Chinese market. The project subject of this procurement is implemented by ETC in partnership with three National Tourism Organisations.

The contractor is expected to deliver the following three interconnected and indivisible assignments:

1. Creative and Content Production

Creative design, development and production of inspiring and engaging videos and other relevant supporting editorials, images. The campaign should focus on inspirational messages. The content must cover a range of experiences that highlight Europe in general and the destinations in focus, in particular around the themes of nature, outdoors and lifestyle. The content must be developed and edited in the local language (Mandarin Chinese), presenting a bespoke and tailored approach for the target interest-based community (B2C) in China. Additionally, the content must have a focus on sustainability.

2. Content Distribution and Promotion

Digital distribution and advertisement of the content to B2C target audiences at scale in China, increasing the total media exposure for the three Nordic countries. Recruitment of Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs) to experience the sustainable activities in Denmark, Finland and Sweden and to communicate on their own channels about the campaign.

3. Offline Event

Organisation of an offline event either in Beijing or in Shanghai, including Nordic elements and/or activities and involving local tour operators, relevant media outlets and KOLs.