Framework Agreement of the service for the execution and implementation of the Galician media plan, during the years 2023 and 2024, with the intention of transferring to all citizens the initiatives developed by the Ministry of Environment, Territory and Housing through the attached autonomous bodies: IGVS and IET. It includes the realization of a strategy and media plan, including quantitative and qualitative execution and justification. The Xunta de Galicia will provide the winning company with the necessary creativity and adaptations during the campaign.

The purpose of this framework agreement is the selection of a single entrepreneur and the fixing of the conditions (price of the agency commission and the purchase of advertising space in the different media and media) of the contracts awarded in 2023 and 2024 in order to execute and implement the media plan that Galician citizens transfer to the various services of a public nature linked to the Ministry of Environment, Territory and Housing of the Xunta de Galicia.

It is planned to carry out several waves of dissemination and communication during the term of the Framework Agreement, among others, of the following campaigns:

-Institutional dissemination of initiatives in the field of preservation and enhancement of the landscape in Galicia.

-Citizen awareness and information about the rehabilitation of housing in Galicia.