Design and Implementation of an evaluation survey of a campaign which strategy is to quickly promote and implement a communication and promotion scheme for Cheeses from European and French agriculture in order to better position them in the target market against other import cheeses (Argentina, Uruguay, USA.)

The programme aims to raise awareness, knowledge and accessibility of EU cheeses by:

• Educating the targets to the use of cheese

• Promotional and communication actions that will enable targets to be made aware of the use/use of cheese

• Finally, to increase the volumes of European cheese exports

The campaign aims to rapidly increase European cheese consumption in target markets by developing events, point-of-sale information activities and information actions.

Design and Implementation of an evaluation survey of a campaign which strategy is to quickly promote and implement a communication and promotion scheme for Cheeses from European and French agriculture in order to better position them in the target market against other import cheeses (Argentina, Uruguay, USA.)

The programme aims to raise awareness, knowledge and accessibility of EU cheeses by:

• Educating the targets to the use of cheese in-line with local consumption habits but also in-line with major international trends promoting the role of European gastronomic culture and therefore the products used to emulate them

• Promotional and communication actions that will enable targets to be made aware of the use/use of cheese

• Finally, to increase the volumes of European cheese exports

The campaign aims to rapidly increase European cheese consumption in target markets by developing events, point-of-sale information activities and information actions.