FE 82.0742 / 2019 advertising on vehicles.

As a result of technical developments, the attachment of advertisements to motor vehicles has changed significantly in recent years. From a traffic safety perspective, influences that can have a negative impact on traffic should be addressed and, if possible, reduced. A scientific examination of "advertising on vehicles" (in and outside of the city) requires an interdisciplinary approach, since it is a complex topic.

Advertising on vehicles is a source of distraction and can influence traffic safety. When it comes to the technical presentation of advertising, there are currently various forms (types of lighting, location and size, type of display static / dynamic), most of which can be combined with each other.

Novel (ie all types that do not fall into the reference category of static advertising that is offered without lighting equipment) presentation forms of advertising on motor vehicles are to be examined in a basic scientific study. The aim is to identify boundaries that, when exceeded, impair traffic safety in a dangerous or aggravating manner. On this basis, it should be decided whether advertising on vehicles should be regulated further in technical standards, if necessary.

A large number of individual fields, for each of which the influence on traffic safety would have to be examined, result from the characteristics for advertising shown. The proposed project structure or procedure takes this aspect into account, whereby the procedure is structured in stages (literature study with subsequent tests in a driving simulator). Each stage ends with a work package that is intended to show solutions, whether and, if so, how advertising on vehicles could usefully be regulated in regulations.