The University is seeking to appoint a suitably qualified marketing agency or agencies to undertake the provision of effective marketing agency services.

Digital advertising such as Google pay per click (PPC) search, programmatic banners, social media, geo targeted ads and sponsored content Video on demand (VOD) advertising

Audio advertising on channels such as Spotify and DAX

Print advertising where required (however, we anticipate that this would limited if at all)

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We require specific knowledge of the geographical areas we are targeting (York, Leeds, Bradford, Wakefield, Newcastle, Sunderland, Northumberland, Teesside, Darlington, Durham, Sheffield, Doncaster, Malton, Driffield, Scarborough).

This outdoor marketing activity could include:

Supermarket and shopping centre advertising

Bus and bus stop advertising

Railway station and city centre advertising

Other outdoor advertising locations

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